Marketplace Roundup: Adidas Creates Swimwear Range Made From Recycled Plastic
Adidas has unveiled a "new swim range made from recycled ocean plastic" as part of its ongoing partnership with ocean conservation group Parley for the Oceans. The SS17 Parley swim collection launches with "two distinct designs: a wave print that references the source of its fabric" and a Parley-inspired graphic. The apparel "is made from up-cycled ocean plastic and used fishing nets" and converted into technical yarn fibers. It builds on adidas’ earlier projects with Parley which saw the brand release new versions of Real Madrid and Bayern Munich’s home kits made "entirely from up-cycled marine plastic debris" (THE DRUM, 2/1).
Hockey New Zealand named Vantage Windows & Doors the naming rights sponsor of the Vantage Black Sticks Men and Women. The four-year deal aims to boost both teams as they focus on the 2020 Tokyo Olympics (NEW ZEALAND HERALD, 2/1).
York Racecourse announced that Dubai-based Al Basti Equiworld will sponsor the Group 2 Gimcrack Stakes in a three-year "enhancement of its existing backing" for the venue. Last season, the contest was the richest Group 2 race for juvenile colts, and the first running under its new partner’s name will see prize money boosted to a record level of £225,000 ($284,600) (YORK PRESS, 2/1).
Emirates will sponsor the full, six-race card at Jebel Ali Racecourse’s eighth meeting of the season on Friday. Each of Friday’s races "will be run under the banner" of one of Emirates' brands, including Emirates Airline, Emirates Sky Cargo, Emirates Holidays, Emirates Skywards and Arabian Adventures (GULF NEWS, 1/31).
Direct selling company Jeunesse "acquired naming rights to the Arena Olímpica do Rio," one of the venues for the 2016 Olympic and Paralympic Games. Jeunesse signed a three-year agreement for the naming rights to the arena which hosted all gymnastic events during the Games. In addition to naming rights, the agreement includes external and internal brand activation opportunities including building signage and advertising space (SPORTS SPONSORSHIP INSIDER, 2/1).
