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Marketing and Sponsorship

Marketplace Roundup: Croatian Football Federation Extends Deal With Nike

The Croatian Football Federation and Nike signed an extension of their partnership agreement through '26. Talks on the extension of an existing contract "have been ongoing since September" when CFF President Davor Šuker visited Nike HQ in Portland. Throughout Croatia’s 16-year partnership with Nike, the Croatian national team has "participated in three World and four European championships" (TOTAL CROATIA NEWS, 11/16).

The 2017 Australian Open "just got sweeter as it joins forces with global ice-cream player Häagen-Dazs to keep tennis fans cool this summer." Celebrating its entry into the Australian market, Häagen-Dazs will serve its product at Australia's largest annual sporting event (THE SPORTS CAMPUS, 11/16).

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SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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Sports Media Podcast April 24 Whos Up Whos Down

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Sports Media Podcast March 27 2024

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