Infront Sports & Media has extended its media and marketing partnership with the Finnish Ski Association through '25-26. The newly extended agreement covers media rights to the FIS Nordic Ski World Cup events that take place in Finland as well as media production and selected advertising packages.
The media rights distribution and production operation includes all competitions of the FIS Men’s and Women’s Cross-Country, Ski Jumping (including Ski Flying) and Nordic Combined World Cups, all competitions of the Cross-Country, Ski Jumping (including Ski Flying) and Nordic Combined Finnish National Championships and all competitions of the popular “Suomen Cup.” In a second agreement, Finnish public broadcaster YLE secured the rights for coverage of the Nordic events for Finnish ski fans over the next five years. The contract with YLE comprises the rights for live, delayed and highlights coverage across all TV and digital platforms, with the broadcaster also handling the production operation to produce coverage of the events (Infront).
