2017 FIS Nordic World Ski Event Sell Out Sponsorship Inventory; 11 Total Partners

The 2017 FIS Nordic World Ski Championships, to be held in Lahti, Finland, "has sold out its sponsorship inventory," according to Holger Rehm of SPONSORs. Swiss agency Tridem Sports, which is marketing the championship's commercial rights on behalf of the European Broadcasting Union, secured Stora Enso, Liqui Moly, Audi, Bauhaus, Helvetia, Viessmann, Intersport, Paroc, Polar, Luhta, and Veltins as sponsors for the event. Each of the sponsors will pay an estimated high six-figure sum for its association with the world championships, scheduled from Feb. 22-March 5. The event will have nine second-tier, so called int'l sponsors, along with presenting sponsor Stora Enso and timing partner Polar (SPONSORs, 11/10).