Marketing and Sponsorship

Italian Football Federation Partners With Italy's Primary Train Operator Trenitalia

11.11.2016

The Italian Football Federation (FIGC) has "secured a new partnership with the primary train operator in Italy, Trenitalia," according to Shekhar Dhingra of MARKET 4 SPORTS. As a result, the company’s flagship train, the Frecciarossa, will become the official train of the Italian national football team, "ferrying players and officials to all home matches." As an additional benefit, the high-speed train "will also be vacant for the internal transfers" of Italian football from other representative sides, including the women’s team and the U21s. The monetary details related to the deal "were not declared" (MARKET 4 SPORTS, 11/10).

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