Paris St. Germain Handball Adds Suzuki, Procter & Gamble As Official Partners

French Division 1 side Paris St. Germain Handball “grew its number of partners” by adding Suzuki and Procter & Gamble, according to Manon Barbay of SPORTS MARKETING. Procter & Gamble “will be at PSG’s side for three years.” P&G brands Oral B and Lenor will “appear on the players’ shorts” (Oral B in the Champions League and Lenor for Division 1 play). PSG staff that clean the floor during matches will wear P&G brand Mr. Propre’s (Mr. Clean) logo “on the back of their uniforms.” Suzuki will be an official provider for PSG for one year. The car manufacturer “decided to unite the team and its local dealerships through special operations.” PSG Commercial General Dir Frédéric Longuépée said, “We are very proud to count Procter & Gamble as a partner of Paris St. Germain Handball. The new collaboration shows the powerful attraction of our team. ... Just like PSG Handball, Suzuki has a sporting backbone and a competitive spirit that will help push both partners past their limits" (SPORTS MARKETING, 10/11).