Marketing and Sponsorship

Benfica Teams With Bridal Stylist To Design Its Own Range Of Wedding Dresses

10.7.2016

Portuguese side Benfica has "taken team merchandise to a new level," according to Chris Wright of ESPN.com. The team "joined forces with renowned bridal stylist Michelle Oliveira" to produce its own range of Benfica-themed wedding dresses. The "Sport Lisboa e Benfica" collection consists of 40 dresses, numbering 24 bridal gowns, 12 gala dresses and four children's designs. The range will be officially launched this week and will "soon be on sale via the Lisbon Lux Brands website and showroom, should you want to deck yourself out" in Benfica colors (ESPN.com, 10/6).

The most bizarre news of the day: Benfica will launch their 1st collection of wedding dresses tomorrow. Innovative. pic.twitter.com/nsHOeTvEiY
— Jan Hagen (@PortuBall) October 5, 2016

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