Tottenham named Fun88 its official betting partner in Asian and Latin American territories for the second time. The two-year agreement will see the club and Fun88 reunite after working together from '12-14. The club operates digital channels in Chinese, Indonesian, Korean, Thai, Malay and Spanish alongside its global offering. Fun88 will be given access to advertise across these channels, along with in-stadium branding at Tottenham's home matches (Tottenham).
BLUES SIGN LAND ROVER: Pro12 side Cardiff Blues named Land Rover a principal partner. Land Rover's partnership with Cardiff Blues is the latest addition to the company's longstanding support of rugby at all levels of the game, from grassroots to the elite. The three-year deal is the first time Land Rover has directly supported the game in Wales (Cardiff Blues).
STAYING TOGETHER: EPL side Watford extended its long-running partnership with Sega and Sports Interactive to promote Football Manager. FM branding will continue to be seen throughout Vicarage Road, via LED and dugout sponsorship, and the game will also benefit from inclusion on all of the club’s interview backdrops and at the training ground (WATFORD OBSERVER, 8/9).
FUELING UP: MotoGP team Repsol Honda announced that Red Bull will remain its official energy drink partner through the end of '18. The Red Bull logo will be featured on the livery of the Honda RC213V machines of Marc Márquez and Dani Pedrosa (MotoGP).
MARKETING BRIEFS ...
Bundesliga side Eintracht Frankfurt has signed a new sponsorship deal with print provider Häuser KG, which becomes the club's official printing partner. The company will use its online print service DruckDiscount24.de to activate the partnership. As part of the two-year deal, the company will receive in-stadium promotion as well as print and digital ads (Eintracht Frankfurt).
EA Sports has been confirmed as ManU's official football video games partner. The three-year global partnership is being celebrated with the release of new, in-game imagery across ManU social media channels, helping to promote the forthcoming EA Sports FIFA 17 football game. Throughout the partnership, EA Sports will gain access to ManU players for a FIFA tournament during the season, and gaming pods will be set up in the stadium as well as the Aon Training Complex. The main focus of ManU's work with EA Sports will be online, as this partnership will allow fans to gain unique access to ManU through FIFA 17 (ManU).
