Adidas Announces It Will Open Footwear Production Site In Atlanta In '17

Adidas announced it will open a new footwear production site in the Atlanta area in '17. The facility, called adidas SPEEDFACTORY, will allow adidas to create product more quickly and closer to U.S. consumers. The first-of-its-kind business model advances adidas' consumer-centric approach to product creation, allowing the brand to decentralize production and react faster to consumer needs. The U.S. facility allows adidas to source and produce locally, limiting long shipping distances and driving the brand’s commitment to sustainability. The more than 74,000-square-foot Atlanta factory will be fully functional in the back-half of '17. With a focus on running footwear, adidas is targeting production of 50,000 pairs in '17. The factory will create around 160 jobs (adidas).