William Hill signed a three-year deal with Chelsea to become the club's new official betting partner. As well as offering odds through its website and smartphone apps, William Hill will also host a matchday betting service at Stamford Bridge. The brand will also have a presence on Chelsea's pitchside advertising boards and across the club's digital platforms (William Hill).
SWIMMING WITH DOLPHINS: Optus announced an eight-year partnership with Swimming Australia that sees Optus become a principal partner. The partnership makes Optus a major partner of the Australian Dolphins and gives the telecom access to the Swimmer Ambassadorial Program, plus branding and activation opportunities at Swimming Australia events.
The partnership also grants naming right to Swimming Australia’s junior swim program, the Optus Junior Dolphins (Optus).
MARKETING BRIEFS ...
Second Bundesliga club VfB Stuttgart renewed its sponsorship deals with EnBW, GAZi und Media Markt. Energy company EnBW, which has been with the club since '04, agreed to extend its partnership for another three years. Packaged food brand Gazi will stay with the club until the end of the '16-17 season, while electronics retail chain Media Markt signed on for two more years (VfB Stuttgart).
German Hockey League (DEL) club Dusseldorf EG agreed to a new sponsorship deal with Japanese tire company Yokohama. As part of the deal, Yokohama will receive ad space in camera view at the ISS Dome during the '16-17 season (Dusseldorf EG).
DEL side Grizzlys Wolfsburg signed a new shirt sponsorship deal with German carmaker Volkswagen. The VW logo will be featured on the front of the team's jerseys starting with the '16-17 season and on board in camera view at the Eis Arena Wolfsburg. VW is replacing sister company Škoda as the club's shirt partner (Grizzlys Wolfsburg).
