Google Sending 15 YouTube Content Creators To Rio To Livestream Games

Google is "bringing its team of tech offerings to the 2016 Olympics this month," according to Marty Swant of AD WEEK. Google is "sending 15 of its YouTube stars to livestream various parts of the games and other events across host city Rio de Janeiro." Among them "will be YouTube stars Liza Koshy, Brodie Smith, Ben Brown, Caeli, Chloe Morello and Felipe Castanhari." Along with the Creators (as YouTube calls its content creators), Google is also deploying "Google Trekker" operators "to capture 360-degree footage from inside Rio's Olympic Park." Google is launching a way to find the Olympic schedules via Google Search, "along with info about medal counts and athlete information." Users of Google's mobile app for both Android and iOS "will be able to opt in for automatic updates about the main events and the athletes that win them." Google will be "making TV schedules available in more than 30 countries and partnering with the BBC, América Móvil and NHK to broadcast event highlights in 60 countries" (AD WEEK, 8/1).