Paris St. Germain and Indonesian company PT Multistrada on Monday signed a three-year global partnership deal. As part of the deal, PSG will visit Indonesia in ’17 and “PT Multistrada will place the PSG logo on relevant products in the country.” It will “also use five PSG players to develop awareness of its brand in Europe.” PSG will help PT Multistrada build a football academy “that will probably have links with the Pieter Tanuri-owned Bali United” (SOCCEREX, 5/24).
PREMIUM EXTENSION: The German FA (DFB) has "extended with premium partner Commerzbank" until '18. Frankfurt-based Commerzbank has been a sponsor of the DFB since '08. It will "continue to support the men’s national team and will also sponsor the women’s side, replacing previous partner Allianz" (SOCCEREX, 5/24).
REFEREE CHALLENGE: Rugby Football League referee sponsor Specsavers has "harnessed virtual reality technology to show just how hard match officials have it." During the Super League "onslaught known as Magic Weekend, Manning Gottlieb OMD and Fuse Sport + Entertainment created the Virtual Reality Referee Challenge in the fan zone at the weekend’s festival of rugby league at St James’ Park, Newcastle." Fans were "tasked with making the right call based on the play that they saw via a VR headset, with those taking part entered into a draw to win a VIP upgrade for the next match" (THE DRUM, 5/23).
MARKETING BRIEFS ...
Acerbis and Dorna World SuperBike Organization announced a further partnership as Acerbis will be the event main sponsor for Round 7 of the 2016 Motul FIM SuperBike World Championship. The race weekend at Donington Park in the U.K. from May 27-29 will be named the Acerbis U.K. Round (World SBK).
The Ulster Grand Prix secured a "high-profile title sponsor" in a three-year deal with MCE Insurance. The independently owned motorcycle insurance company is "well known within racing circles as the flagship backer" of the British Superbike Championship. The "world's fastest road race at Dundrod will be known as the MCE Insurance Ulster Grand Prix" until '18 (NEWSLETTER, 5/24).
Global nutrition company Herbalife announced it will be the official sponsor of the Costa Rican, Israeli, Italian and Vietnam National Olympic Committees all traveling to the Rio 2016 Olympics and Paralympic Games.
Herbalife will also support more than 50 athletes and 19 Paralympians from over 16 countries (Herbalife).
