Warwickshire CCC Announces Corporate Partnership With Yorkshire Tea

Warwickshire County Cricket Club "announced another corporate partnership after securing a three-year deal with Yorkshire Tea," according to Tamlyn Jones of the BIRMINGHAM POST. The new commercial package with Yorkshire Tea, "which has been the 'official brew' of England Cricket since 2013, will see it served on match days at all members' and public bars, in match-day hospitality and at conference and events at Edgbaston stadium." Yorkshire Tea "will receive advertising boards in the Edgbaston bowl as well as branding on the stadium's big screen and within the concourse." This latest deal "follows on from the extension Warwickshire CCC announced earlier this month with builders' merchant Selco which has agreed to sponsor club shirts until 2019" (BIRMINGHAM POST, 5/24).