Müller Launches Gold Medal Lids Promotion In Partnership With Team GB, Team Ireland

Yogurt brand Müller Yogurt & Desserts continued its partnership with Team GB and Team Ireland by announcing a new promotion across its Müller Corner, Müllerlight and Müller Rice brands, giving consumers the chance to win a total of £250,000 ($363,800). Five Gold Medal lids will be hidden in promotional single pots across its Müller Corner, Müllerlight and Müller Rice brands and consumers that find these will win £50,000 ($73,000) each. The promotion will also be supported with a new TV ad featuring former Olympic track and field athlete Kriss Akabusi. Müller Yogurt & Desserts has Team GB and Team Ireland marketing rights across its brands. The Gold Lid promotion runs across promotional Müller Corner, Müllerlight and Müller Rice Singles. The promotion runs from April 15 for six weeks (Müller).