Kronenbourg Brings Back Eric Cantona For Beer-Delivering Alsatians Spot

Kronenbourg 1664 "brought back French footballing legend Eric Cantona for an ad starring a team of intrepid Kronenbourg-delivering Alsatians," according to Matthew Chapman of MARKETING MAGAZINE. The "Alsace-tian" 60-second ad features Cantona "driving his canine friends around the French region of Alsace to help locals in dire need, ranging from a monk ensnared in the church bell ropes to a postman buried in snow." The TV spot "will be supported by a PR stunt where the dogs will play the the role of bartenders at the 'Bar D’Alsace-tian' in central London as part of the 'world’s first bar staffed entirely by dogs'" (MARKETING MAGAZINE, 5/2).