Procter & Gamble Unveils 'Thank You Mom' Olympic Campaign

Procter & Gamble debuted the newest installment of its award-winning "Thank You, Mom" campaign by releasing the new video, "Strong." The films from P&G's previous Olympic Games campaigns, "Pick Them Back Up," "Kids" and "Best Job," are among the most viewed Olympic Games videos of all time and "Strong" builds on that tradition of storytelling, with a fresh take on the pivotal role moms play in their kids' lives. The film follows the Olympic Games journeys of four moms and their kids, showing the moments when a mother's strength makes all the difference at the Olympic Games. "Strong" was directed by Hollywood Dir Jeff Nichols, whose work includes the recently released film, Midnight Special. "Strong" will appear in full form digitally as a two-minute video or in short form on TV in more than 30 countries (P&G).