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Marketing and Sponsorship

England's New Nike Kit Taking Harsh Criticism From Former Captain

Nike is "facing a second kit backlash in the space of three days" with England set to unveil its "controversial new home strip in Tuesday’s friendly against the Netherlands," according to Mark Ogden of the London INDEPENDENT. Former England captain Gary Lineker was "one of many who condemned the red and blue away kit" worn for the first time against Germany in Berlin on Saturday by tweeting: "Can’t think of a worse England strip" during the 3-2 victory against the world champions. But with Roy Hodgson’s team due to face the Dutch in a home kit which "strays from the traditional colours of white top, blue shorts and white socks," Nike is "expected to bear the brunt of renewed criticism when the players take to the field at Wembley." The new home strip has been unveiled as a white top, white shorts and red socks, "with the shirt distinguished by light blue sleeves" (INDEPENDENT, 3/28).

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