Int'l Ski Federation Adds Two Swiss Companies As Sponsors For '17 Alpine Worlds

Two Swiss companies "have signed on as official partners of the 2017 FIS Alpine World Ski Championships," according to Holger Rehm of SPONSORs. Dairy company Emmi and energy provider BKW will be second tier int'l sponsors of the event, which will take place in St. Moritz, Switzerland. Both companies will receive logo presence on the skier's starting bibs and signage along the slopes. They will also be able to activate their partnerships ahead of and during the world championships. Depending on the starting bib package, a sponsorship package for the FIS Alpine World Ski Championships has an estimated value of €2M ($2.2M). BKW and Emmi "will join Deichmann, Helvetia, J.Lindeberg, Longines, Ochsner Sport and Raiffeisen as second-tier partners under presenting sponsor Audi." With one year to go before the event, marketing company Tridem Sports "has only one remaining sponsorship package to sell" (SPONSORs, 3/24).