Telecom U Mobile Partners With Football Malaysia Limited Liability Partnership

Malaysian telecom U Mobile announced a partnership with Football Malaysia Limited Liability Partnership to be the official co-sponsor of the Superbest Power Piala FA and Liga Premier Malaysia for three years, starting from the '16 season. U Mobile will be the exclusive telecom partner of both competitions. The partnership with FMLLP will give U Mobile marketing, promotion and engagement opportunities around the two competitions, in-stadium branding, corporate hospitality and use of the club and player image rights for advertising purposes. To mark the partnership, U Mobile has created an exclusive customer campaign called #BangsaBola which consists of on-ground activities as well as contests where football fans may win a chance at getting to meet the players. A microsite is also being developed for fans to view match highlights up one minute per round and other football-related content (U Mobile).