Marketing and Sponsorship

Serie A Club Juventus Announces Philips As Official Lighting Partner

2.22.2016

Serie A side Juventus signed a two-year partnership with Philips that will run until the end of the '16-17 season. The multi-faceted agreement with Philips, which will become Juventus' official lighting partner, will see the firm roll out its plans for innovating the interior of Juventus Stadium while benefiting from visibility rights across the club's various PR platforms. From the coming season, the atmospheric lighting system currently found in only certain areas of the club's hospitality zones is set to be expanded stadium-wide. The scheduled refurbishments will have a visual effect and also improve energy efficiency and ensure simpler structural maintenance in the future (Juventus).

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