McLaren F1 Names Richard Mille Its New Watch Sponsor In 10-Year Deal

McLaren signed Richard Mille as its new watch sponsor, "in the wake of its parting of ways with long-time backer TAG Heuer at the end of last season," according to Jonathan Noble of MOTORSPORT. The Woking-based outfit had been with TAG Heuer for 30 years, but the Swiss company "has moved across to Red Bull and taken naming rights to that team's engines." Richard Mille has concluded a 10-year deal to join McLaren, which will mean Fernando Alonso and Jenson Button will wear its watches. The watch brand previously backed the Lotus team "as well as supporting the late Jules Bianchi" (MOTORSPORT, 2/19).