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Marketing and Sponsorship

Chinese Super League Side Jiangsu Suning Announces Nubia As Major Sponsor

Chinese Super League club Jiangsu Suning announced that telephone manufacturer Nubia "will become the club’s major sponsor," according to SOCCEREX. In a deal reported to be worth $23M, Nubia will be the club’s shirt sponsor "throughout the coming season." Jiangsu Suning also agreed to "work with Nubia on other areas of marketing which will range from football development, brand promotion, and new product launches." One such product will be the "launch of a smartphone that will be targeted at fans of the club" (SOCCEREX, 2/18).

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