Menu
Marketing and Sponsorship

Adidas Angry About Nike's Ambush Marketing At Bayern Munich Fan Store Opening

Adidas "will take a harder stance in combating ambush marketing after a recent incident," according to Gabriel Wagner of SPONSORs. Currently injured Bayern Munich player Jérôme Boateng wore Nike shoes and pants at the opening of a new club fan store in Munich. Adidas spokesperson Oliver Brüggen said that the company, which is Bayern's official supplier and a shareholder, will talk with club execs about the incident. As part of Bayern's contract with the brand, players are not allowed to wear Nike clothes at official events. Adidas, Brüggen said, is angry with the behavior of several Bayern players as well as Nike's tactics. The brand is calling on club execs to stop such behavior. It was not the first incident of that sort. In October five players, including Boateng, posed with their Nike shoes in the Bayern locker room (SPONSORs, 2/18).

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/02/19/Marketing-and-Sponsorship/Nike-adidas-Bayern-Munich-spat.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/02/19/Marketing-and-Sponsorship/Nike-adidas-Bayern-Munich-spat.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.