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Marketing and Sponsorship

Marketplace Roundup: Dafabet Announces Partnership Deal With FA Of Wales

Asian online gambling operator Dafabet "inked a deal to become the official betting partner of the FA of Wales." The three-year deal, which will run through August '18, "will also cover Euro 2016 in France and the Welsh team's bid to qualify for the 2018 FIFA World Cup" (CALVIN AYRE, 11/3). ... BRB cable has been announced as the title sponsor of the third edition of the Bangladesh Premier League. In addition, the logo of BPL 3 has been unveiled (BPL). ... Lexus announced its motorsports partnership with Paul Gentilozzi and newly formed F Performance Racing to field the RC F GT3 in a soon to be announced sports car series. This new racing venture is part of Lexus' global motorsports effort that will see the Japanese luxury brand competing on tracks in the U.S. beginning in '16. The new race vehicle is based upon the production Lexus RC F high performance coupe. Veteran driver Scott Pruett will pilot the RC F GT3 (Lexus). ... Treasury Wine Estates signed a new five-year agreement with the Victoria Racing Club, signifying the longest commercial partnership in the history of Australia’s premier racing club. The agreement extends the relationship between the two organizations to 43 years, with TWE retaining its rights as official wine partner of the VRC and the Melbourne Cup Carnival (TWE). ... HSBC announced the renewal of three pillars of its global golf sponsorship portfolio and confirmed its commitment to the World Golf Championships-HSBC Champions, the HSBC Women’s Champions and the Abu Dhabi HSBC Golf Championship. HSBC Global Head of Sponsorship & Events Giles Morgan announced HSBC’s commitment to golf with the renewal of its title sponsorship position of all of the professional tournaments in its portfolio. Multi-year extension contracts for the renewals of the HSBC Champions, the HSBC Women’s Champions in Singapore, the Abu Dhabi HSBC Golf Championship were all agreed (HSBC).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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