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Marketing and Sponsorship

TRG, AMR Unveil Factory-Supported Partnership For Pirelli World Challenge

The Racers Group "will continue its relationship with Aston Martin Racing in 2016, as AMR has committed to a full factory-supported partnership for teams in Pirelli World Challenge," according to Tony DiZinno of SPORTSCAR 365. The note that the factory-supported partnership extends to World Challenge "first raises the question of whether TRG-AMR will return to IMSA at all." In World Challenge, teams that run an Aston Martin GT4 or V12 Vantage GT3 "will receive comprehensive factory support, engineering assistance, spare parts support and other benefits over the course of the year." Besides the trackside support, a new program that will launch next year provides access for young Aston Martin drivers "to enter the works Evolution Academy Program for 2016." This will see the top Academy driver qualify for a works contract with AMR for the '16 season (SPORTSCAR 365, 11/3).

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