Twitter ads by three bookmakers featuring 22-year-old American golfer Jordan Spieth "have been banned for featuring an under-age person in a betting ad," according to Omar Oakes of CAMPAIGN LIVE. The U.K.'s Advertising Standards Authority itself "challenged whether the ads were irresponsible" and breached the U.K. advertising code because they featured someone under 25. Coral tweeted a picture of Spieth holding the US Open trophy, "but also gave odds on him winning a third and fourth major championship and included a link to its website." Bet365 "did a very similar thing" and tweeted a picture of Spieth after he won the US Open in June. It asked Twitter users to "fill in a blank and guess how many major golf championships he will win" in '15. Like Coral, Bet365 said it did "not believe the tweet was an ad or a marketing communication," so it was "not in breach of the Code or socially irresponsible." Totesport, which is owned by Petfre (Gibraltar), also tweeted a photo of Spieth on its Twitter account, which said, "We have gone 3/1 (from 15/8) for Jordan Spieth to win the #USOpen! Will NOT last!" -- followed by a link to its website (CAMPAIGN LIVE, 10/27).
