Euroleague Basketball signed a four-year sponsorship agreement to make Nesine the official national betting sponsor of Euroleague Basketball in Turkey. The agreement gives Nesine sponsorship rights for all Euroleague Basketball activities in Turkey, and also the Final Four in case any Turkish team reaches it (Euroleague). ... The FA of Malaysia and Sportradar entered a partnership that will see Sportradar provide its federation management platform to FAM for a period of three years. The FMP is made up of three core services: the FMP federation management tool, the FMP data collection tool and the FMP data visualization and commercialization tool (Sportradar). ... UEFA announced that Orange is officially joining Euro 2016's commercial program as a global sponsor with exclusive worldwide rights, and will also be the official telecom service provider for the tournament. As official telecom service provider, Orange will be providing all fixed and wireless communications services for the tournament (Orange). ... Uniqlo has been named as official sponsor of the Australian Masters golf competition to be held in Melbourne in November (Uniqlo). ... French Cycling team Auber 93 “will have a new partner” in ’16. The team partnered with France-based construction company HP BTP, in a deal worth €500,000 ($553,000) “over the next two seasons.” The team was “having financial difficulties” since the departure of former sponsor BigMat last winter (L’ÉQUIPE, 10/27). ... Lagardère Sports announced a partnership between Ligue 1 side St. Étienne and Investing Area for the '15-16 and '16-17 seasons. As the club's official partner, Investing Area is present on the front left part of the shorts since the match against PSG, which took place Sunday. The brand will also be displayed on the Geoffroy-Guichard stadium LED advertising panel (Lagardère Sports). ... Cristiano Ronaldo is "building out his fashion empire," with a new line of boots from Nike "paying homage to his career," and the second launch from his CR7 footwear range. Nike will release seven Mercurial CR7 boots dedicated to Ronaldo, "similar to the Mercurial Superfly CR7 range the player already wears." The release "coincides with a new campaign for Ronaldo's second CR7 luxury footwear collection, produced in partnership with Portugal Footwear" (BRAND REPUBLIC, 10/27). ... Formula E announced that Maison Mumm is expanding its involvement with the championship and is now the official champagne partner (Formula E).
