PSG And Hugo Boss Renew Partnership For Another Year

Hugo Boss will “stay the official suit of Paris Saint-Germain until next June,” according to Sébastien Nieto of LE PARISIEN. The partnership has existed since the ’14-15 season, and the extension “will last one year.” A spokesperson for the club said, “Under this agreement, the players of Paris Saint-Germain, the coach and his assistants will wear Hugo Boss suits at official releases for home matches in Ligue 1 and in Champions League.” Neither party will release the numbers of the deal, but Hugo Boss assures it is a “win-win.” The brand hopes to profit from the “growing int’l notoriety of PSG, thanks to the on-field results” (LE PARISIEN, 10/13).