Sky Sports To Engage New, Existing Fans At British Masters

Sky Sports is a supporting partner of a European Tour event for the first time at the British Masters, and will be offering a different approach to coverage, promotion and staging of the event at Woburn. Working with The European Tour and its leading players, Sky Sports aims to engage new and existing golf fans. This will include unprecedented interaction from host players Ian Poulter, Lee Westwood and Luke Donald. Sky Sports will broadcast more than 30 hours of coverage of the event including a live masterclass immediately after play ends each day through Saturday. Content from the British Masters will be used across Sky Sports’ multi platforms, and through Soccer AM, Game Changers, YouTube channels and across digital to engage a broad audience of varied ages and interests. Sky Sports will also commission a replica of the 18th green within the tented village, with Sky Sports golf talent giving putting lessons to spectators during the tournament (Sky Sports).