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Marketing and Sponsorship

Marketplace Roundup: Neymar Signs Personal Endorsement Deal With Replay

Neymar "has signed a personal endorsement deal with Replay." The Barcelona forward, who is currently "appearing in a campaign for the denim brand as part of its sponsorship of his club side, has agreed terms until 2018." As well as being a face of Replay's marketing efforts, he will launch a personal "NJR" collection (SOCCEREX, 9/16). ... NBA center Dwight Howard signed a deal with Chinese sports brand Peak (Peak). ... LG Electronics Gulf FZE signed a "one-year contract with Yas Marina Circuit," to be the "official electronic partner for the multipurpose sporting venue." LG Electronics will be the "official supplier of display solutions and handheld devices on and off the track across the circuit" (ALBAWABA, 9/16). ... SuperStroke announced a multi-year equipment deal with Spanish golfer Sergio Garcia. As part of the partnership, Garcia will play a SuperStroke Ultra Slim 1.0 grip on his putter and SuperStroke TX1 club grips on his irons, wedges and woods (SuperStroke).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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