SSE Unveils Campaign To Support Sponsorship Of ITV's Rugby World Cup Coverage

British energy firm SSE unveiled the campaign to support its co-sponsorship of ITV’s coverage of Rugby World Cup 2015. Created by adam&eveDDB, the sponsorship idents feature SSE’s orangutan, Maya, and use soundscapes of home-nation fans singing their anthems and favorite songs to celebrate the passion of the sporting tournament. The idents, which will be unveiled to the public as ITV’s coverage goes live on air on Friday, form part of a broader campaign that sits across all ITV platforms, including broadcast and digital as well as activity to incorporate SSE’s customer benefits platform, ssereward.com. The Sounds of Victory campaign was launched last month (SSE).