Infront Sports & Media Announces Acquisition Of Gsport, Sport09

Infront Sports & Media announced the acquisition of Gsport, one of Italy’s leading companies for marketing rights management in national club football, and of Sport09, one of the major media agencies for sport in Italy. The two companies will be integrated into Infront Italy, the Italian branch of the Infront Group. The acquisitions are part of Infront’s long-term growth strategy that includes the expansion of its marketing and sales capabilities in Italy. This will allow Infront to significantly increase its services and impact in the Italian sport sponsorship market. The top management of the two companies acquired, Sport09 CEO Natale Bellati, Sport09 COO Roberto Aliprandi and Gsport CEO Alessandro Giacomini will remain on board and cover key roles in the sales management. They will report to Infront Italy GM Giuseppe Ciocchetti. Both companies will be rebranded under the Infront identity (Infront).