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Marketing and Sponsorship

X-Tip Could Figure In Bet-At-Home's Plans To Become Shirt Sponsor Of Hertha Berlin

Online betting provider X-Tip "could cross the plans of rival Bet-at-home to become the shirt sponsor of Bundesliga side Hertha Berlin," according to Peter Bock of SPONSORs. Bet-at-home recently signed a deal "to become the club's new shirt sponsor." However, as the club's exclusive betting partner, X-Tip "could meet Bet-at-home's offer and move to the front of the jersey." A decision "is expected in early August." Bet-at-home reportedly has offered €6M ($6.6M) annually until the end of '17-18. X-Tip, which is currently a second-tier partner of the club, pays an estimated €1.1M ($1.2M) annually for the rights. X-Tip "has not yet announced if it is interested in the shirt sponsorship." Hertha's previous shirt sponsor, Deutsche Bahn, paid a reported €4.5M ($4.9M) during the last season (SPONSORs, 7/21).

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