Menu
Marketing and Sponsorship

Bundesliga Side Hertha Berlin To Sign $20M Shirt Sponsorship Deal With Bet-At-Home

Bundesliga side Hertha Berlin "will sign a new shirt sponsorship deal with sports betting provider bet-at-home," according to Roberto Lamprecht of BILD. The three-year deal has a reported value of €18M ($19.8M). In addition to the €6M ($6.6M) annually, the club "could receive bonus payments if it qualifies for European club competitions or wins the league title." Bet-at-home "will become the shirt sponsor of the first team and the U23 team." German laws "prohibit betting providers from sponsoring youth teams." Hertha "is currently looking for a youth team sponsor, which will bring in extra money." Hertha GM Michael Preetz: "If something is signed, we will announce it. Prior to that we don't engage in speculations." The deal "is expected to be signed in the next several days" (BILD, 7/5).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/07/06/Marketing-and-Sponsorship/Hertha-BSC-betathome.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/07/06/Marketing-and-Sponsorship/Hertha-BSC-betathome.aspx

CLOSE