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Marketing and Sponsorship

Nike Appoints R/GA As Retained Digital Agency, Dare To Handle Projects

Nike has "appointed R/GA London as the retained digital agency for its European football account and picked Dare to handle projects," according to James Swift of CAMPAIGN LIVE. R/GA London and Dare "won the business after a competitive pitch that was held in Amsterdam earlier this year" and included digital agency AKQA, the incumbent. Dare has "not previously worked with Nike but R/GA has an established relationship with the brand." The digital agency most famously "helped develop Nike's FuelBand, which won the Titanium Grand Prix at Cannes" in '12 (CAMPAIGN LIVE, 5/28). 

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