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Marketing and Sponsorship

Second Bundesliga Side FSV Frankfurt Agrees To New Shirt Deal With Ayondo

Second Bundesliga side FSV Frankfurt "has signed a new shirt sponsorship deal with financial service provider Ayondo," according to Kathrin Hartmann of SPONSORs. Ayondo will replace Sparhandy on the front of the club's jerseys starting with the '15-16 season. The Switzerland-based company has agreed to a three-year deal with the club. The deal, which will run until the end of the '17-18 season, has an estimated value in the mid six-figure range. In addition to the shirt sponsorship, Ayondo will receive ad space on boards in camera view along with two cam carpets. Sparhandy reportedly paid €500,000 ($545,000) annually for the rights (SPONSORs, 5/29).

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