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Marketing and Sponsorship

German Fashion Brand Marc O'Polo To Sponsor Bruno Senna At Berlin ePrix

German fashion company Marc O'Polo "has signed on as a sponsor of Formula E driver Bruno Senna for the Berlin ePrix on Saturday," according to Holger Rehm of SPONSORs. It is the company's first sports sponsorship deal. The deal with Senna is a one-off, but Marc O'Polo "is reportedly considering extending its involvement with the Mahindra driver for the remainder of the season." The deal reportedly "has a value in the mid-to-high six figure euro range." The deal was brokered by Stuttgart-based agency Emotional Engineering (SPONSORs, 5/18).

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