Adidas Teases New Football Franchise In Spot Featuring Bale, Messi, Guardiola

Adidas has teased its "much-anticipated new football boots in a remix video" featuring Real Madrid's Gareth Bale, Barcelona's Lionel Messi and Bayern Munich coach Pep Guardiola, according to Shona Ghosh of MARKETING MAGAZINE. The brand is set to "retire its existing range of football boots, replacing them with the new 'X' and 'Ace' ranges that reflect the brand's new football philosophy." This centers on how there are "only two types of modern footballer -- the playmaker and the gamechanger -- and so only two types of boot." Adidas CEO Herbert Hainer "promised a shift in the company's football marketing with the new launches, with an increased focus on street football." Hainer: "These new football franchises will focus on the two most important types of football players -- the playmaker and the gamechanger" (MARKETING MAGAZINE, 5/18).