Appliances Maker LG Electronics Partners With South Korean Skeleton Team

South Korean appliances maker LG Electronics "signed a three-year deal to sponsor the country's skeleton team" ahead of the 2018 Winter Olympics in PyeongChang, according to Peter Rutherford of REUTERS. South Korea "is hoping to medal in a number of different sports when it hosts Asia's first Winter Games outside Japan and has been investing time and coaching resources to improve standards." Korea Bobsleigh and Skeleton Federation Head Kang Sin-seong said that "LG's sponsorship would give the team a boost." Last year, flag carrier Korean Air announced that "it would build bobsleighs for the national team to use at the Olympics and the skeleton team would also benefit from the company's technology" (REUTERS, 4/2).