Cosmetics brand Camurati has become a premium sponsor of Serie A side Torino. The deal will see Camurati partner with the team for the remainder of the '15-16 season (SOCCEREX, 3/9). ... League One side Peterborough United announced that Mick George Ltd. extended its sponsorship with the club through the end of the '16-17 season. The deal will see the East Anglian company continue to display its logo on the club's home, away and third shirts together with all of the academy teams (Peterborough United). ... League One side Coventry City announced a new partnership with U.K. pub chain Sizzling Pub Company, which has more than 200 pubs and restaurants around the country. As an official Coventry City partner, Sizzling Pub Company will have advertising boards at all home matches as well as scoreboard advertising. It will also become the official sponsor of players Lee Burge and Ivor Lawton (Coventry City). ... Bundesliga side FC Augsburg has extended its partnership with health insurance provider Deutsche BKK. The company will increase its sponsorship of the club and become an official partner. The deal, which will expire after the '16-17 season, was brokered by sports marketing company Sportfive (FC Augsburg).
