Santander Bank Advert For 'Keep On, Keeping On' Campaign Features Ennis-Hill, McIlroy

Santander bank's sporting ambassadors, heptathlete Jessica Ennis-Hill and golfer Rory McIlroy, "return in a new campaign," according to James Swift of CAMPAIGN LIVE. The campaign, which launched on Sunday and is called "keep on, keeping on," was created by WCRS. The 30-second spot tells people to "keep on with whatever they're doing because Santander's 123 account will fit around their lives, not the other way around." Ennis-Hill and McIlroy both make "fleeting appearances" in the spot, alongside gardeners, bakers and "other regular people, but do not speak." The ad is "only the first in a series of spots pushing the 123 account." It was directed by Neil Gorringe through Moxie (CAMPAIGN LIVE, 3/9).