Marketing and Sponsorship

Brazilian Telecom TIM Signs One-Year, $367,000 Deals With Coritiba, Atlético Paranaense

2.4.2015

Brazilian telecom TIM has added Brasileiro sides Coritiba and Atlético Paranaense to its portfolio of domestic football sponsorships, according to SOCCEREX. As part of the deals TIM’s logo will be "integrated into the shirt numbers on the playing strips of the sides," which are both based in the Brazilian state of Paraná. TIM will also receive exposure through branding on the teams' training kits, interview backdrops and other club assets. Both deals will run for one year and are said to be worth 1M reais ($367,000) each. Though "rivals on the field, Coritiba and Atlético Paranaense currently work together off it in a joint effort to source sponsorship revenue" (SOCCEREX, 2/3).

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