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Marketing and Sponsorship

Malawi Club Signs Sponsorship Deal With Japanese Car Dealer Be Forward

Malawi Premier Division side Mighty Wanderers unveiled Japanese car dealers Be Forward "as the team's official sponsors during a ceremony held at the team's Lali Lubani club house," according to Andrew Cane Chilapondwa of ALL AFRICA. Be Forward beat archrivals Big Bullets as well as EPAC, "who were both chasing the sponsorship." Be Forward "will pump into the Nomad's camp" 70M Malawian Kwacha ($145,350) a year for five years running. The sponsorship "will see the Nomads christened Be Forward Wanderers." The deal makes Wanderers FC "the richest sporting club in Malawi, overtaking Silver Strikers," who are given 35M Malawian Kwacha per year (ALL AFRICA, 12/12).

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