Menu
Marketing and Sponsorship

Societe Generale Enters Two-Year Partnership With SCC International Rugby 7s

European financial services company Societe Generale "secured a two-year deal" to become the title sponsor for the Singapore Cricket Club Int'l Rugby 7s, according to ASIA SPONSORSHIP NEWS. The deal "marks the debut of a major corporate sponsor in the oldest sevens rugby tournament in Asia." The deal, reportedly a five-figure sum yearly, "also includes funding for the SCC rugby section as well as the club’s junior rugby academy." In addition to this partnership, Societe Generale "is also sponsoring Hong Kong Valley Rugby Football Club" (ASIA SPONSORSHIP NEWS, 10/31). In Singapore, Lim Say Heng wrote in addition to its support of the tournament, which will be played at the Padang, the Societe Generale "will also sponsor the club's rugby section, as well as its junior rugby academy." It "is also the first time in the club's history that all three tiers of its rugby section has acquired a title sponsor" (NEW PAPER, 11/2).

In addition to their support of the tournament, which will be played at the Padang, the Societe Generale will also sponsor the club's rugby section, as well as its junior rugby academy.

It is also the first time in the club's history that all three tiers of its rugby section has acquired a title sponsor.

- See more at: http://news.asiaone.com/news/sports/rugby-big-boost-scc-rugby-7s#sthash.2MCBbNOk.dpuf

In addition to their support of the tournament, which will be played at the Padang, the Societe Generale will also sponsor the club's rugby section, as well as its junior rugby academy.

It is also the first time in the club's history that all three tiers of its rugby section has acquired a title sponsor. In addition to their support of the tournament, which will be played at the Padang, the Societe Generale will also sponsor the club's rugby section, as well as its junior rugby academy.

It is also the first time in the club's history that all three tiers of its rugby section has acquired a title sponsor

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/11/04/Marketing-and-Sponsorship/Societe-Generale.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/11/04/Marketing-and-Sponsorship/Societe-Generale.aspx

CLOSE