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Big Bash League Side Melbourne Renegades Signs Deal With Liquor Brand Cellarbrations

Australian liquor brand Cellarbrations has signed a two-year partnership with Big Bash League side Melbourne Renegades across two sponsor categories. The brand has inked an agreement to become the club’s co-major partner and coaches partner and its official alcohol retail partner. Cellarbrations branding will be included on the right breast of player media polos, all player training jerseys, coach and support staff media polos (right breast and collar), and the 12th and 13th man vests. The partnership with Cellarbrations is one of several deals inked by the Melbourne Renegades during the T20 Big Bash League offseason (Melbourne Renegades).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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