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Marketing and Sponsorship

Marketplace Roundup: FC Schalke Extends Partnership With 1-2-3-Plakat.de

Bundesliga club FC Schalke and outdoor advertising specialist 1-2-3-Plakat.de have extended their partnership. The company will continue to support the club in its media planning through '15 (Schalke). ... KFC "entered into a four-year partnership with the French Football Federation." Financial details "have not yet been confirmed." The FFF "has been on a sustained sponsorship drive ahead of France’s hosting of Euro 2016, bringing on board hotel chain Accor, consumer electronics brand Archos and gambling organisation PMU so far this year" (SOCCEREX, 9/5). ... The Angola national football teams are benefiting from a three-year all risks insurance scheme, "following a deal signed Thursday in Luanda by the Angolan Football Federation (FAA) and the State-owned National Insurance Company (ENSA)." The sponsorship deal "is intended to cover risks and accidents eventually suffered by national football team players, including those from lower age categories" (ALL AFRICA, 9/5). ... Beer company Red Stripe "renewed its sponsorship" of the Jamaican National Premier League for another five years. Red Stripe's sponsorship of the league and partnership with the Premier League Clubs Association "will help the 12 participating clubs reinvest money to strengthen their operations, contribute towards marketing and promotion of the league and reward football fans through consumer activations." PLCA Chair Edward Seaga said that "they are still in negotiations with Red Stripe about the financial terms of the sponsorship" (JAMAICA GLEANER, 9/5).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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