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Marketing and Sponsorship

Borussia Dortmund, Rot-Weiss Essen Open Combined Fan Shop In Essen Mall

Bundesliga side Borussia Dortmund and fourth-tier Regionalliga side Rot-Weiss Essen "have announced that they will open a combined fan shop," according to DER WESTEN. Almost "exactly one year after Bundesliga side Schalke opened its fan shop in the Einkauszentrum Limbecker Platz, Rot-Weiss Essen and Borussia Dortmund countered the marketing offensive." The new combined fan shop, which will open on Sept. 18, "will be located in the basement of the shopping mall." The shop "will have a size of 170 square meters" (DER WESTEN, 9/4).

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