BT To Start Premier League Ad Campaign Featuring Robin Van Persie, Gareth Bale

BT "is to kick-start a marketing campaign showcasing its new football channel in mid-May, with Premier League stars Robin van Persie and Gareth Bale set to feature," according to John Reynolds of MARKETING MAGAZINE. A source said, "BT will announce its commercial proposition in the week-ending May 6 and this will soon be followed by the marketing campaign." Van Persie "will star in TV ads and feature on billboards and other marketing from mid-May, when BT begins its concerted land grab for subscribers." The telecoms company's marketing offensive "will see it go up against Sky, which has held the sports-pay crown for two decades and is likely to go toe-to-toe against its new rival in terms of marketing" (MARKETING MAGAZINE, 4/29).