Storm Extends Deal With Crown Resorts WBSC Adds Two Japanese Sponsors Blackpool Sponsor Admits To Mistake Qantas Extends Deal With ARU Marketplace Roundup Heineken Becomes Europa League Partner Nike, Adidas Continue Shoe Push In Asia Land Rover Explains RWC Campaign Hoffenheim Extends Deal With MVV Azam Pumps $2.4M In RPL
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/July 4, 2012/Marketing and Sponsorship
Published July 4, 2012
THREE-WAY CALL: In Kingston, Conrad Hamilton reported telecommunications service provider LIME unveiled a promotional campaign in which its customers will be able to receive additional phone credit based on the performance of LIME-sponsored athletes in the London Olympics. Successes of Jamaican sprinters Asafa Powell and Yohan Blake and Grenadian sprinter Kirani James in the preliminary rounds and the finals will win LIME consumers the additional credit. Images of the three athletes have been placed on "limited edition phone cards" (JAMAICA OBSERVER, 7/3).