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SBD Global/July 4, 2012/Marketing and Sponsorship

Marketplace Roundup

Cricket Australia has signed Toyota Australia as a new gold sponsor and official automotive partner. Under the new five-year deal, Toyota will support the Australian cricket team, State Cricket Associations and the KFC T20 Big Bash League until mid-'17. Toyota will supply more than 100 vehicles to several of CA's coaches and administrators (Cricket Australia).

THREE-WAY CALL: In Kingston, Conrad Hamilton reported telecommunications service provider LIME unveiled a promotional campaign in which its customers will be able to receive additional phone credit based on the performance of LIME-sponsored athletes in the London Olympics. Successes of Jamaican sprinters Asafa Powell and Yohan Blake and Grenadian sprinter Kirani James in the preliminary rounds and the finals will win LIME consumers the additional credit. Images of the three athletes have been placed on "limited edition phone cards" (JAMAICA OBSERVER, 7/3).
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