KPMG Signs Allience With McLaren Group Sports Marketers Need To Break Formula Marketplace Roundup Real President Lets Stadium Name Slip NFL China Partners With Epsilon Sky Ad Banned After BT Complaint Marketplace Roundup EPL Clubs Warned Over Betting Deals Microsoft, Real Madrid Sign Partnership ANA Becomes Title Sponsor Of LPGA Major
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/July 4, 2012/Marketing and Sponsorship
Published July 4, 2012
THREE-WAY CALL: In Kingston, Conrad Hamilton reported telecommunications service provider LIME unveiled a promotional campaign in which its customers will be able to receive additional phone credit based on the performance of LIME-sponsored athletes in the London Olympics. Successes of Jamaican sprinters Asafa Powell and Yohan Blake and Grenadian sprinter Kirani James in the preliminary rounds and the finals will win LIME consumers the additional credit. Images of the three athletes have been placed on "limited edition phone cards" (JAMAICA OBSERVER, 7/3).