MLB Rangers Buy Local Super Bowl Ad To Battle Declining Attendance

The MLB Rangers, trying to "drum up enthusiasm and reverse a decline in attendance, have purchased" a 30-second spot during the Super Bowl 50 telecast. The Rangers "included a ticket offer at the end of the spot." It will run "before the start of the halftime show" only on KTVT-CBS. The Rangers last season "had the fifth-largest decline in per-game attendance in the majors at 2,801, to 30,764." Attendance "has annually dropped since the Rangers averaged a club-record 42,270 per game" in '12 (DALLAS MORNING NEWS, 2/6).

Meanwhile, former MLBer Pete Rose and former Las Vegas Mayor Oscar Goodman will star in a local spot that "promotes William Hill's mobile sports wagering application, which allows gamblers to place bets from a smart phone or tablet" (LAS VEGAS REVIEW-JOURNAL, 2/6). Campbell's Chunky Soup's 30-second spot, created by RAIN, N.Y., will "run regionally in Green Bay." The final scene, in which the Packers "head onto the field, should play well." The spot will "run nationally after the game" (ADWEEK.com, 2/5).